Beginning early this year, google made some changes to their search ranking, in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, put it this way, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, and a few of them even gained a few positions, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
What is old way of link building any way? There are a lot of SEO company out there are doing this, they add your links to those linking websites without context, these websites will only be updated when new links are being added, almost all of them are garbage, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers, the links on those spamming sites won’t work anymore.
Examples will be great for explanation. It was quite some time ago, I started promote the keyword, wire rope clip, of course with old way of link building, lately I figured that every site in the campaign had way too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, the honeymoon lasted until google changed it’s mind. Something opposite happened to this keyword, chain pullers, we put the link in relevant context, not too many plain links have been built, the rank for this keyword is making me real happy. Now contextual links win the battle, then what? In fact the only thing matters here is content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. It’s never too late to build good blogs for business purpose, take a look at this blog, top smartphones , in the beginning I just post to it casually, lately I added nice stuff left and right, the result? I got nice ranking for a few realy nice keywords now. Now you can see, blog marketing with great content is the way to go. If you can build a group of your own blogs, such as bungee cords, you will have the power to push any sites up in search engines.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, keep writing, publishing, sharing and creating, you will see the day of success. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed,such as trailer strap, nice writing, good content, published on popular site, this article serves it’s purpose well.
Last but not least, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, link your blog to twitter, you should choose to post a tweet for every new post, it’s simple and elegant, it’s a big loss if you don’t use this tool.
Tags: bungee cords, trailer strap, wire rope clip